BA (Hons) Marketing Management
This programme is delivered by Metropolitan College, at various campuses across Greece. It is validated by 91¿´Æ¬. Through our rigorous quality assurance procedures we ensure that the programme has the same academic standards as equivalent awards delivered by 91¿´Æ¬.
Marketing is arguably one of the most important business functions with a great impact on sales and productivity. Attracting customers and increasing sales, boosting reputation, enhancing competitiveness and facilitating innovation are some of the critical benefits of effective marketing. Metropolitan College's BA (Hons) Marketing Management programme aims to familiarise students with all the critical tools of contemporary marketing practice, enabling them to obtain the appropriate knowledge and skills for successful marketing management and leadership.Ìý
Given that a central issue for marketing education today is the inter-relationship between theory and practice, the programme aims at combining practical skills and knowledge with the underpinning marketing theory. To this extent, the programme focuses on providing students with practical understanding, acquiring critical qualities and helping them appreciate the complexities of applied marketing science.Ìý
Programme details
Title : BA (Hons) Marketing Management
: 10
Mode of delivery :Ìý Face-to-face, full-time
Duration : normally 4 years
Language of delivery : Greek
Approval
First approved:Ìý May 2015
Most recent approval: May 2020
External accreditation or recognition: n/a
Programme structure
Level One
|
Code |
Title |
Credits |
Semester |
|
B1100 |
Study Skills for Business Students |
0 |
Î¥ |
|
B1000 |
Business English I |
0 |
Y |
|
B1072 |
Principles of Marketing |
20 |
1 |
|
B1107 |
Contemporary Business Environment |
20 |
1 |
|
B1109 |
Business Economics |
20 |
1 |
|
B1108 |
Theory and practice of Finance and AccountingÌý |
20 |
2 |
|
B1075 |
Understanding Management in Organizations |
20 |
2 |
|
B1101 |
Data Analysis and Decision Making |
20 |
2 |
Ìý
Level Two
|
Code |
Title |
Credits |
Semester |
|
B2000 |
Business English II |
0 |
Y |
|
B2105 |
Operations Management |
20 |
1Ìý |
|
B2107 |
Integrated Marketing Communications |
20 |
1Ìý |
|
B2108 |
Global Marketing |
20 |
1Ìý |
|
B2118 |
Digital Marketing and Social Media |
20 |
2Ìý |
|
B2102 |
Customer Relationships and Services Marketing |
20 |
2Ìý |
|
B2104 |
Enhancing Customer Experience |
20 |
2Ìý |
Ìý
Level Three
|
Code |
Title |
Credits |
Semester |
|
B3132 |
Exploring Strategy |
20 |
1 |
|
B3164 |
Digital Marketing Analytics |
20 |
1 |
|
B3189 |
Brand Management |
20 |
1 |
|
B3165 |
Marketing Planning & Strategy |
20 |
2 |
|
B3166 |
Marketing Research & Analysis |
20 |
2 |
|
B3174 |
Value-Driven Marketing |
20 |
2 |
Ìý
Level Four
|
Code |
Title |
Credits |
Semester |
|
B4120 |
ÌýBusiness Ethics,ÌýSustainability and Corporate Social Responsibility |
20 |
1 |
|
B4135 |
Management Insight and Consultancy |
20 |
1 |
|
B4144 |
Contemporary Issues in Marketing |
20 |
2 |
|
B4136 |
Honours Dissertation |
60 |
Y |
Key features
Placements : n/a
Professional registration : n/a
Any other important points : n/a
Admission criteria
Applicants, in order to be considered for admission should have a Greek Secondary School Diploma / ‘Apolyterion of Lykeio’ or equivalent (e.g., International Baccalaureate, European Baccalaureate, etc.) with a grade 10 or above. This requirement is in line with the Greek government’s minimum standard for access to higher education.
High school leaving certificates issued by vocational Lyceums, such as TEE or EPAL and foreign certificates which are equivalent to the Greek Lyceum certificate (e.g. International Baccalaureate, European Baccalaureate, etc.) are also accepted.
Non-native Greek speakers, may be admitted to the programme on demonstrating that:
- a) They hold a qualification recognised by 91¿´Æ¬ for admission to undergraduate programmes, as documented in the University Admissions Regulations.
- b) They hold a certificate of attainment in Greek at Level D
Ìý()
Direct entry into the second year of studies is possible for applicants who hold a related IVT Diploma. Applicants should contact Metropolitan College to discuss.
