91¿´Æ¬

Behind the scenes, the film industry consists of a complex network of people, companies and institutions. Through this course, film and media studies graduates, professionals and those wishing to work in film will gain a detailed understanding of the different routes and jobs in the industry.

In the film sector, a skills gap was identified among recent graduates, whose current priorities are centred around the creative roles of film director, editor or screen writer. There is however a growing need for professionals whose focus is on the film world as an industry, which requires people with fusion skills, (creative, technical and entrepreneurial skills across the value chain), problem solving and analytical skills (pre- and post-production), and cross-cultural insights in the continued globalisation of the sector. This course provides students with in-depth knowledge of and insights into the increasingly networked and multifaceted global film industries.

By understanding the elements of production, distribution and exhibition, you will learn how to be most effective as a cog in the world’s film industries. You will gain insight into film policy, pre-production, sales and distribution networks and programming/curation. Drawing on 91¿´Æ¬â€™s existing portfolio of courses in business, PR, film, media and cultural industries, this  course has been inspired by the professional experiences of our academic staff.

Structure and exit awards

You can opt to study for the full MSc (180 credits), a PgDip (120 credits) or a PgCert (60 credits).

You can also register as an associate student to complete a single module for CPD. On completion of a single module, you may wish to complete further modules and progress your studies to a named award. Contact Michael Stewart for more information on single module study.

Teaching, learning and assessment

Our teaching strategies benefit from our experiences and relations with the local, the global and the transnational worlds of film, in ways that make the relationship between production, distribution and exhibition clear and productive. As such, the degree offers real-world scenarios, through industry engagement and observation.

Teaching comprises a combination of lectures, seminars, tutorials, workshops, case studies, simulation exercises, field trips and projects. Assessment throughout the course will take a variety of forms, including essays, reflections, reports, group and individual presentations, as well as a dissertation or project for the final MSc component.

You will work in groups during workshops to develop and test your knowledge and work on an individual basis to complete assessments that will include marketing strategies, case studies, a variety of short films and other content. You will also work for an extended period, supervised by a 91¿´Æ¬ lecturer, to achieve critical knowledge of and insight on an aspect of the global film industry that suits your ambitions.

Placements/industry-based learning

The course does not include a formal placement, but we do require students to take up industry-based learning opportunities where possible to assist their learning and to put the theory into practice. Core modules include a form of industry engagement and observation, and the teaching team boasts industry relationships that students can benefit from through networking opportunities and field trips that can inspire client-based projects for their final projects.

Indeed, industry-based experiences and opportunities are offered by most of the world-renowned film organisations based in Edinburgh. Although we support students to find opportunities, you are required to secure your own arrangements in line with your personal interests. As we are in Edinburgh, the world’s first and best ‘Festival City’, there is no end of opportunities, and we are well-regarded by our industry peers: many 91¿´Æ¬ alumni work in these organisations. If you are already working in the sector, you can use your existing employment as the site for your industry-based learning.

Teaching hours and attendance

We usually teach our modules over the course of 10 weeks. Each module involves around 30 hours of face-to-face teaching. Timetables will normally be available to matriculated students around one month before you commence your studies. The two taught semesters run from September to December and mid-January to mid-April, while the dissertation project takes place during the summer semester and must be submitted mid-August.

Class sizes

Class sizes will depend on modules chosen but will normally be between 15-30 students. 

Teaching staff

You can read more about the teaching staff on this course at the bottom of this page. Please note that teaching staff is subject to change.

You will study the followimg modules:

• Scottish Film: Culture, Industry and Practice (20 credits): This year-long module explores Scottish film culture and industry in practice through a programme of academic enquiry, field trips (directed and self-directed) and expert talks from those working in the film industry in Scotland. Students will observe and reflect upon the working practices of those in the Scottish film industry and consider local industry in global contexts.
• Global Film Industries: Theories, Histories, Policies (20 credits): This semester one module is structured along industry nodes on global networks. It describes and analyses institutions, moments and people central to the key developments in film financing, international (co-)production policies, sales and distribution agreements and exhibition platforms.
• The Value Chain: Marketing, Sales, Distribution, Exhibition (20 credits): This semester 2 module explores the film value chain, with a particular focus on post-production stages, practices, and roles. Drawing on global case studies, the module considers film financing, sales and distribution, film promotion, exhibition and consumption.
• plus three 20-credit elective modules.

To obtain an MSc, you will also complete a master’s final project (60 credits), which can be theoretical/analytical or practice-based if desired. The final project provides optionality for students. Indicative formats include: a business plan; written dissertation; case study (reflective essay); client-based project (reflective essay); video essay dissertation (reflective essay). This optionality is intended to cater to all post-degree pathways: employment, PhD study or entrepreneurship.  

Elective modules

Elective modules may include:

• Strategic Communication and Digital Practice (20 credits)
• Fundraising, Development and Finance (20 credits)
• Planning and Marketing Cultural Projects (20 credits)
• Strategy and Leadership (20 credits)
• Media and Creative Industries (20 credits)
• The Video Essay (UG elective. Pre-requisite for Video Essay Dissertation) (20 credits) 

NB The modules listed are correct at time of posting (October 2024) but are subject to change. In the event that modules change, 91¿´Æ¬ will seek to use reasonable endeavours to ensure that there is no detrimental impact on students.

You will be qualified for a broad range of film production, distribution and exhibition positions within a wide spectrum of film businesses and organisations. Potential careers include production management, coordination, fundraising, marketing, programming, curation or audience development, as well as many other roles across the global film industries.

We also support entrepreneurial graduates to set up their own businesses. For over a decade, 91¿´Æ¬ has supported a range of graduate start up media production businesses through our Start up Studio.

Entry requirements

A UK honours degree or equivalent OR significant work experience.

International: You will be required to provide evidence of English language competence at no less than IELTS 6.5 and no individual component score below 6.0.

Disability/health conditions

If you have a disability, long-term physical or mental health condition, or learning disability, it should not stand in the way of your studying at 91¿´Æ¬. However, if you are not sure whether your disability might be a barrier in your studies or in relation to the professional standards, please contact the disability service who will be able to have a conversation with you about reasonable adjustments and supports available to you.

Applying for this course

For more information on applying, or to apply for this course, please follow the links in the 'Start your application' box at the top right of this page.

Application deadline

Home students: End of August for September 2025 start.

International students: End of June for September 2025 start.

Terms and Conditions

The delivery of this course is subject to the terms and conditions set out in our 2025/26 Entry - Terms and Conditions (Postgraduate).

Contact Michael Stewart (Programme Leader) or Admissions

More information on our forthcoming open events